NYLON Magazine’s Blog appears to understand the importance of audience engagement, as they dedicated an entire section for user-generated content. The section “Tag!” is a place where users submit photos of graffiti they’ve spotted or created around the world. Users can write a small blurb explaining where the graffiti was found and their thoughts on it. So cool!
Because it’s such a specific niche, Tag! has been extremely successful. The Blog uploads one submission per day. It’s easy, doesn’t require a ton of work on either side of the production and provides fresh, visually-appealing content for the blog site.
The only suggestion I’d make was to have a very short header at the top of the Tag! category page, so that readers quickly know what it’s about.
What a great way to get your audience involved and make them feel like a part of the team, NYLON. I think the blog for the publication I work for, Vox Magazine, should implement something like this.